Pet Fair Asia saw a 12.3 percent increase in attendance this year, and featured 602 international and domestic exhibitors.
The event, held Aug. 22-25 in Shanghai, China covered 37,000-square-meters of space and attracted a total of 15,173 professional visitors.
As officially announced by Euromonitor International during the International Pet Industry Summit, held one day before the show opening, pet care sales volumes certified in China in the past months of 2013 were $1.4 billion, an increase of 9.2 percent from 2012.
The show itself launched an original marketing campaign focused precisely on the new pet products on the market. The InnovAction Campaign helped visitors find the newest products by using floor maps, free show guides and booth signs highlighting the participating companies.
“Exhibitors and visitors found in the show organizers strong supporters to their business and are happily satisfied with the results from their show attendance,” David Zhong, president of VNU Exhibitions Asia, said. “Smiles are certainly not a scientific way to quantify the success of a show, but to see many happy faces among professional people is a first positive indicator of attendees’ satisfaction.”
The organizers welcome the world to the next year edition of the show on Aug. 22-25, 2014 at Shanghai World Expo Exhibition & Convention Centre.