Press release: Petmate
Petmate wants everyone to make fetch happen on October 17, which is National Fetch Day. Sponsored by Chuckit!, National Fetch Day is celebrated annually on the third Saturday in October, and is a chance for dogs and their parents to get up, get outside and create lasting bonds through one of the oldest dog activities: a simple game of fetch. With the inability to gather for live celebrations, creative campaigns are underway to make sure everyone has a chance to play fetch on this national holiday.
“Fetch is one of the most important activities a dog and their owners can take part in,” said Chris Wilson, executive vice president of marketing and product development and Petmate. “With the huge increase we’ve seen in demand for canine companionship, we wanted to celebrate and bring awareness to the classic game. It’s great exercise for everyone involved, creating bonds of trust and camaraderie, and is just plain fun. This year, we knew we had to do something extra special to bring a little more excitement to dogs and their parents who have been stuck inside due to the pandemic.”
Chuckit! marks the holiday by bringing the festivities to backyards everywhere with a series of exciting fetch-themed activities designed to get all dogs moving, including shelter dogs looking for a forever home. Chuckit! will supply 200 lucky winners with everything they need to Make Fetch Happen in their own backyards with a backyard party-pack containing exclusive Chuckit! Party balls, branded party gear and lots more. There’s also a chance for a Grand Prize, including a VIP spa treatment for your favorite canine, and an appearance on a Chuckit! Product package.
Chuckit! has teamed up with North Shore Animal League America to create the world’s first virtual game of fetch. On October 17th, with just a swipe of the finger on your phone or a click at the computer, anyone can throw a ball to a rescue animal with the Chuckit! custom Virtual Fetch Challenge. Log on and play with rescue dogs at the North Shore Animal League with the specially-designed remote ball launcher which will actually toss a Chuckit! ball to the rescue dogs on location at North Shore Animal League America’s outdoor park. Along with a monetary donation, for each of the first 5,000 balls thrown through the Virtual Fetch Challenge, Chuckit! will donate a toy to a shelter dog. Additionally, three featured shelter dogs will get a fully sponsored adoption in celebration of the day.
In addition, Chuckit! is committed to helping small businesses across the country by partnering with some favorite local, dog-friendly establishments to give out free Chuckit! gear to those who arrange for curbside or carry-out on National Fetch Day. Check out petmate.com/nationalfetchday for more details on locations.