Chuck Latham Associates Promotes Craig Wetnight to General Manager

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Press release: CLA

Leaders in the pet industry, Chuck Latham Associates (CLA), has announced the promotion of Craig Wetnight to the position of general manager of the organization. CLA is a 39-year-old company that specializes in providing comprehensive sales, marketing and merchandising services to the pet industry across all major channels. Wetnight joined Chuck Latham Associates in 2018 as vice president of sales.

“Craig has been instrumental in the expansion of the sales organization and improving sales metrics to best-in-class levels for the last five years,” said Suzan Damron, president of Chuck Latham Associates. “Craig understands the customers and what goes into building those relationships and we are excited to see him continue leading the organization to new heights.”

Wetnight has over 25 years of experience in the pet industry, previously spending an impressive 22 years of his career with Hill’s Pet Nutrition, where he held various leadership positions. In Wetnight’s new role, he will provide strategic direction for all sales and service operations. Wetnight will be tasked with assessing new markets and partners, as well as evaluating new business opportunities to continue the organization’s position as an industry leader.

Founded in 1984 by Chuck Latham, CLA is the first true national sales and marketing agency specializing in the pet channel. CLA helps pet manufacturers better navigate and sell to the U.S. pet specialty market and has expanded over the years to include sales and marketing services, e-commerce solutions, data and analytics support, merchandising and in-store services, and more. Collectively, the CLA team brings more than 100 years of experience in marketing, selling and advertising to consumers and pet specialty.