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Choice Pet Products Adds Identity Food, Treats to Distribution Portfolio


Press release: Choice Pet Products

Choice Pet Products, a distributor of quality pet brands and products, recently announced the addition of Identity Pet Nutrition’s pet food and treats to its distribution portfolio.

“Choice Pet Products has built our brand around highlighting great brands that use quality ingredients and manufacturing processes,” said Bob Sledzinski, vice president of vendor management. “By partnering with Identity Pet Nutrition, to add their limited ingredient pet food and treats, we’re bringing products to our customers that are safe, healthy, and highly palatable.”

Identity Pet Nutrition offers high quality meat recipes for dogs and cats that are made from responsibly raised, sustainably sourced and highly nutritious ingredients. The Ninety Five Collection, which includes 95 percent meat, poultry and fish recipes for dogs and cats, is available in Beef, Bison, Chicken, Duck, Turkey, Lamb, Pork, Quail, Rabbit, Salmon & Herring and Quail & Turkey. In addition to their canned food line, Identity also carries a line of healthy, single ingredient, air-dried pet treat recipes including: beef lung, chicken breast, lamb, pork and coconut.

“We’re extremely excited to expand our distribution presence with Choice Pet Products to offer neighborhood pet stores in Florida access to Identity wet dog and cat foods,” said Jeremy Petersen, founder, president & CEO of Identity Pet Nutrition. “Choice Pet is uniquely positioned and deeply committed to helping retailers refresh their product offerings and adapt to rapidly changing consumer preferences. Our partnership will enable Identity Pet Nutrition to further execute on our strategy of think local, act local, shop local by providing Choice Pet’s retailers expanded access to a new, fast-growing, and innovatively nutritious brand.”

Choice Pet Products is a distributor of quality pet brands and products headquartered in Palmetto, Florida. Founded in 2014 by a Deputy Sheriff whose love of service dogs developed into a passion for proper pet nutrition, Choice Pet Products employs a team of brand ambassadors who provide partners and retailers with unique products and essential industry education. 

Headquartered in Denver, Colorado, Identity Pet Nutrition is owned by third generation veteran pet industry entrepreneurs Jeremy and Trevar Petersen. Their new brand was launched in 2018 with a line of sustainable and responsibly sourced, 95 percent meat, poultry and fish canned foods for dogs and cats. They have also expanded their selection to include a line of healthy, single ingredient, air-dried dog treats.

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