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Choice Pet Adds Forza10 Food, Supplements to Distribution Portfolio


Press release: Choice Pet Products

Choice Pet Products, a distributor of quality pet brands and products, recently announced the addition of Forza10 food for dogs and cats to its distribution portfolio.

“Forza10 offers a great non-prescription, solution-based alternative for consumers,” said Bob Sledzinski, vice president of vendor management at Choice Pet Products. “We are excited to add this innovative food line to our offerings, so that retailers can their help customers improve their pets’ ailments with dietary changes.”

Forza10 has over 25 years of experience in creating functional, science-backed recipes to improve the lives of pets. The recipes include products aimed at improving digestive health, renal function, sensitive skin and are crafted from specially selected ingredients that do not contain GMOs, chemical preservatives, artificial colors or artificial flavors. Dr. Woow supplements are developed to help alleviate pets’ issues without the addition of any artificial ingredients.

“Since our initial conversations, we were impressed by Choice Pet’s focus on truly becoming Forza10’s brand champions,” said Alice Serfati, head of business development at Forza10. “We are confident that Choice Pet will be successful in driving growth of the Forza10 portfolio among Floridian pet stores that value high quality pet food. We are incredibly excited for our partnership and are happy to welcome the Choice Pet Products team into the Forza10 family.”

Choice Pet Products is a distributor of quality pet brands and products headquartered in Palmetto, Florida. Founded in 2014 by a deputy sheriff whose love of service dogs developed into a passion for proper pet nutrition, Choice Pet Products employs a team of brand ambassadors who provide partners and retailers with unique products and essential industry education.

Forza10 was founded in 1995 by Dr. Sergio Canello, DVM, who is an international expert in food allergies. After seeing an increase in the number of dogs and cats with health sensitivities, he teamed up with Gianandrea Guidetting, a PharmD and phytotheray expert, to research and develop functional recipes. For over 25 years, their mission has been to create functional, science-backed recipes that improve the lives of animals.

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