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Cherrybrook Acquires Bird Dawg Embroidery

Pet Age Staff//November 20, 2013//

Cherrybrook Acquires Bird Dawg Embroidery

Pet Age Staff //November 20, 2013//

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Cherrybrook Premium Pet Supplies, a supplier of show dog and pet products, acquired Bird Dawg Embroidery, a comprehensive supplier of canine breed-specific embroidered apparel and accessories for people.

“This acquisition really makes sense, because Bird Dawg and Cherrybrook share the values and reputation of high quality products, personalized service and an exceptional customer experience,” Roy Loomis, president of New Jersey-based Cherrybrook, said.  “We are pleased to be able to continue to bring these popular products to our audience with a seamless transition of the business.”

Bird Dawg Embroidery was founded in Pennsylvania in 1998 by Sharon and Fred Grasso, specializing in providing custom embroidery designs of more than 400 dog breeds, from Affenpinscher to Yorkie, on a wide variety of clothing and accessories. The couple decided to retire this year, but wanted their business to live on in the hands of a partner with a strong alignment in the dog show community, according to a press release.

“We have worked with Cherrybrook’s owners, Claudia and Roy Loomis, and their staff for many years, and we are confident that they are the perfect choice to carry our vision forward,” Sharon Grasso said.

The custom embroidered products are available online at, in Cherrybrook’s retail stores and in the company’s mobile unit at dog shows like The Westminster Kennel Club in New York City and The AKC Eukanuba National Championship in Philadelphia.

Cherrybrook is an award-winning retailer and the exclusive sponsor of the American Kennel Club’s online store. It caters to show dog handlers, groomers and pet owners since its founding in 1969.