Press release: Chasing Our Tails
Chasing Our Tails recently announced that it has launched its new website. The new site showcases the company’s beloved, award-winning brands Canine Crinkles, Terrific Trainers and Opti-Chew, as well as many other products such as no-odor bully sticks, body parts and smoked marrow bones. The site also communicates the company’s core values; offering high quality products that are made in the U.S.A. with protein as the first ingredient.
“What is the ONE word that comes to mind when treating your dog?” asked Elena Kalogeropoulos, CEO of Chasing Our Tails. “At Chasing Our Tails that word is, ‘Fun.’ We wanted to infuse that tone into our new website while also communicating the quality of our products.”
The e-commerce enabled site allows consumers who can’t find the company’s products at retail the ability to purchase direct. In addition, its wholesaler portal allows retailers the ability to register as a dealer and purchase products at wholesale prices. Dealers can simply visit the website, hit the “Wholesale” button and then click ‘Register’ to create an account with the company. This allows retailers that can’t find the company’s products at their favorite distributor an option to carry them direct.
The new website sets the stage for the company’s 2023 branding and marketing push. Its goal is for Chasing Our Tails and its sub-brands to be household names by 2025. It’s upcoming branding campaign includes streaming TV, online and social advertising.