Champion Petfoods, Toronto Six Announce Most Valuable Pets Program

Press release: T6 Media

The Toronto Six and sponsor Champion Petfoods, who make ORIJEN pet food, announced its new Most Valuable Pets program to support the player’s biggest fans – their pets.

Dogs and cats are an integral part of The Toronto Six and the team behind ORIJEN has been working closely with the players to develop a winning “pet” roster to support the 2022/23 season and to understand exactly what their dogs and cats need.

To date, the Toronto Six has 23 famous furry friends on its roster with everything from rescue cats to Golden Retrievers. The team is always growing and accepting new pets.

“Oakley, Willow and Norman have absolutely loved their switch to ORIJEN. Their coats are shinier, their teeth are whiter, and it’s clear that they are healthier and stronger pets thanks to Orijen. The Woods pets will forever love ORIJEN,” said Toronto Six player Emma Woods.

To support this growing sector of the Toronto Six roster, the team behind ORIJEN will:

● Release coveted “pet cards,” which will include a player and their pet, complete with the names, ranks and stats.

● Utilize the team’s mascot, Kipling, who will hand out ORIJEN treats at each game.

● Host a “Pet Game” on March 11, 2023. The Toronto Six will host a contest in partnership with the team behind ORIJEN to award 100 free tickets to fans for that game.

● Offer pet/player meet and greets at select pet specialty stores.

“The Toronto Six love their dogs and cats. We want to provide the players’ biggest fans, their dogs and cats, with the best – ORIJEN pet food,” said James Burns, director of marketing at Champion Petfoods. “High-quality nutrition can play a vital role in driving optimal performance, and that’s why we are very proud and excited to support this professional women’s team full of powerful athletes.”

The Toronto Six is a Canada-based professional women’s hockey team that is on a mission to drive change for women (players, fans and sponsors) by offering an elevated experience on the ice, in the locker room, and throughout our communities. The Toronto Six aims to be the gold standard in women’s hockey, and to create the model for a sustainable sports organization that also serves as a platform for gender equity in sports and beyond.


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