Heigl is the face and voice of the integrated marketing campaign for the new Cat’s Pride product. It will include TV, print, digital and radio advertising.
Cat’s Pride will also be supporting the Jason Debus Heigl Foundation, by donating a portion of every Fresh & Light Ultimate Care purchase to support its animal advocacy work.
“Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals.”
The Jason Debus Heigl Foundation was founded in 2008 by Nancy and Katherine Heigl to increase awareness of inhumane animal treatment and support animal welfare efforts in this country. Established as a lasting legacy to a beloved son and brother killed as a teen in a tragic car accident, the foundation is dedicated to helping companion animals by eliminating the needless suffering inflicted on animals by human cruelty.
Programs supported by the foundation include the relocation of pets from high-kill to no-kill shelters for adoption, funding of sterilization for cats and dogs, medical and training assistance for special needs dogs, grants to hardworking “boots on the ground” rescues and working with animal welfare groups nationwide.
“We created the Jason Debus Heigl Foundation to continue to spread Jason’s love of animals,” Heigl said. “We are thrilled to partner with Cat’s Pride in our efforts to truly make a difference for animals.”