Press release: Catalyst Pet
Catalyst Pet, a sustainable, high-performance cat litter made with upcycled soft wood – recently announced it has received its accreditation from the Pet Sustainability Coalition (PSC), a respected non-profit organization dedicated to creating a more sustainable pet industry.
“We are thrilled to have Catalyst Pet achieve PSC Accreditation and join our community of companies committed to the health of the planet and communities in which they do business,” said Caitlyn Dudas, PSC executive director.
The PSC’s Accreditation Program enables pet companies to act on its sustainability claims and make its impact come to life. “Our motto is right on every package: Love your pet, change your planet,” said Lindsey Bonnani, senior brand manager for Catalyst. “By getting accredited, we’re able to show our customers, retailers and pet community at large how we’re protecting our planet while offering a high-performance product at the same time. You don’t have to sacrifice one for the other.”
To become accredited, companies must complete a comprehensive third-party sustainability assessment, complete a formal verification of its assessment, and show annual improvement. “The process helped us accurately benchmark our impact, revealing how we as a company are doing and what we can work on to do better,” said Bonnani.
Most cat lovers are not aware that traditional clay litters are usually made of sodium bentonite, a mineral that is strip-mined and not biodegradable. More than five billion pounds of sodium bentonite is mined each year just for cat litter with the vast majority ending up in landfills—more than 125,000 truckloads each year. Catalyst solves this problem because it is biodegradable and does not require precious resources for its manufacture. In fact, the upcycled soft wood fiber used to make the litter is collected from wood processing facilities that would otherwise send it to a landfill. Because one pound of Catalyst does the work of four pounds of clumping clay litter, it also reduces pollution and carbon emissions that result from production and transportation.
In April 2020, the company doubled down on its mission to improve the planet by entering a partnership with rePurpose Global, the world’s first Plastic Credit Platform helping people and companies finance the removal and recycling of ocean-bound plastic waste. By making this commitment, every Catalyst purchase carries a Net Zero Plastic Footprint. For each product sold, the company donates a percentage toward collecting and reusing one ocean-bound plastic pouch, enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. The partnership also allows Catalyst to fund cutting-edge recycling, support ethical wages for marginalized workers in India, and reduce the amount of plastic waste going to landfills and waterways. The pet industry is responsible for around 300 million pounds of plastic waste per year in the U.S., according to an estimate from the PSC’s Flexing Forward report. The nonprofit projects that at least 99 percent of all pet food packaging in the U.S. isn’t recycled.
Catalyst is available in a variety of formulas, including Healthy Cat, Multi Cat and Unscented.
Catalyst is an award-winning revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer performance and peace of mind. Lightweight and cat-friendly with excellent clumping strength and odor control, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution.