Press release: Cardinal Pet Care
Pets serviced by the Pasadena Humane Society & SPCA just got sweeter. That’s because they’re being spruced up with a new line of grooming products from Cardinal Pet Care made with sweet Manuka Honey from New Zealand. Called EcoBath Manuka Honey, the line consists of shampoo, conditioner, skin care and dental products, all formulated with the high-quality honey, which in addition to being sweet is known for its natural healing and restorative powers.
In the coming months, Cardinal will be donating cases of EcoBath products to animal shelters and rescue groups around the US. The Pasadena shelter was the first in the nation to receive a donation of EcoBath Manuka Honey grooming products, delivered – fittingly – by one of the company’s “HoneyMobiles,” staffed by Cardinal Pet Care Director of Marketing Tom Wien and Marketing & Promotions Manager Kerissa Kelly-Slatten.
It’s all part of the company’s Sweet Dogs For A Sweet Cause charity initiative launched in conjunction with the EcoBath line, explained Cardinal Pet Care President Tony de Vos. “As a longtime manufacturer of pet shampoos and conditioners, we know how proper grooming can transform an overlooked shelter pet into one so cute and appealing that she immediately gets adopted,” said de Vos. “So when we came out with our EcoBath Manuka Honey line, we decided to donate these products to shelters in the hope this would contribute to more rescue pets becoming well-groomed and finding homes.
“We also know there are many pet parents who don’t have the means to care for their dogs properly, and may at times rely on animal welfare groups to help them out,” de Vos added. “Our donated EcoBath products can be used by shelters for this purpose too, and given to people who can’t afford to buy quality grooming products for their pets.”
The Pasadena Humane Society plans to use the EcoBath products in its Helping Paws program, which helps people in crisis keep their pets by offering free food and supplies and assistance with behavior and wellness issues. “We want to thank Cardinal Pet for supporting Pasadena Humane with their donations of EcoBath Manuka Honey for us to use for our Helping Paws program,” said Sara Muriello, Director of Outreach for the Pasadena Humane Society. “Sometimes circumstances beyond our control make it difficult to keep our pets, and programs like Helping Paws make it possible to keep animals in homes and out of shelters.”
The attention-attracting HoneyMobiles and their cargo of donated product are just one aspect of the EcoBath Manuka Honey Sweet Dogs For A Sweet Cause program. EcoBath is also sponsoring adoption events such as the WPA Rescue Rodeo Grooming Competition, and will soon launch a social media photo contest to benefit rescue groups.