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November 24, 2014

Cardinal Pet Care now offers Marketview, a digital newsletter focused on relevant pet business news, such as this issue’s main topic: Proximity Marketing, a “hot spot” for reaching new consumers.

This free news resource is meant to help business owners expand the reach of their store, grooming service, dog training center or other pet-centric company.

Every other month, the Marketview newsletter delivers original articles with tips and insights relevant to pet businesses. Most topics focus on new research and studies about current market trends. The articles suggest ideas that will help retailers incorporate these trends into their marketing strategies so their stores can benefit from current consumer buying behaviors.

To keep pace with the busy modern business owner, the newsletters are delivered in a digital format.

The November–December issue includes the topics: Getting Closer, which focuses on small businesses using proximity marketing to engage customers; From Slow To GO!, ideas for turning slow business nights into booming pet events and The Messy Season,  featuring products that will help consumers solve their dogs’ skin and coat problems that arise during wet, muddy and dry, static-filled weather.

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