Bulldog is the pet marketing and sales agency formed by John Cullen to provide entrepreneurs, start-ups, and mid-sized organizations access to top level marketing talent.
“It’s hard to believe it has been five years already,” said John Cullen, principal of Bulldog. “The results we have achieved for our clients speak for themselves. The bottom line is that marketing works, even in the pet industry. In fact, it’s a great way to stand out to retail buyers and consumers since so few companies in the industry do any marketing at all.”
To celebrate its anniversary, Bulldog is planning a full year of activities including a $2000 donation to the ASPCA, donating 50 hours of time to pet product start-ups and having an anniversary party for industry friends and clients at the Global Pet Expo in March.
Bulldog’s past and present clients include Thundershirt, JW Pet Company, Absorption Corporation (now Healthy Pet) and new comer Old Mill Pet Products, LLC., a division of HJ Baker & Bro. Some of Bulldog’s work includes programs never before seen in the industry such as the Jeep Full of Fun, a JW Pet account specific program at Petsmart and the Scaredy Pet Challenge, a PR campaign for Thundershirt. It is also the driving force behind the new brand of dog treats, nature’s bits, creating its identity (name, logo, packaging, website, sales materials, etc.) and developing the sales channel.