Brilliant Salmon Oil Partners With CLA to Expand Pet Specialty Footprint

Glenn Polyn//October 19, 2021//

Brilliant Salmon Oil Partners With CLA to Expand Pet Specialty Footprint

Glenn Polyn //October 19, 2021//

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Press release: Hofseth BioCare

Brilliant Salmon Oil by Hofseth BioCare, 100% Norwegian and human grade salmon oil for pets, is thrilled to announce a partnership with Chuck Latham & Associates (CLA) to expand its pet specialty retail footprint across the U.S.

“Since Brilliant Salmon Oil’s North American launch in May of 2020, we continue to embrace key account retail partners across the U.S.  Chuck Latham & Associates offers a dynamic and highly experienced team that will help grow key accounts and embrace our unwavering commitment to quality health supplements,” stated Bill Lowe, president of Hofseth BioCare North America. “CLA has been launching and growing some of the pet industry’s most successful CPG brands for over 30 years, and this partnership will help ensure our growth in key channels.”

Created to promote pet health from the inside-out and sourced from fresh Norwegian Atlantic salmon, Brilliant Salmon Oil is the perfect fit for retailers and their pet-parent customers seeking transparency of sourcing and a single (1) ingredient solution for dogs and cats.

Meeting the demand of today’s pet-parents seeking solution-oriented and healthy supplements, Brilliant offers key account retailers the perfect combination of eye-catching packaging, merchandising/POP solutions to drive sales, and human grade pet supplements, chews/treats and powders that promote a healthier heart, a shinier coat, softer paws, increased energy, inflammation-fighting benefits and an enhanced appetite.

“Brilliant (Salmon Oil) is truly a ‘farm-to-pet-bowl’ product with unmatched traceability and sustainability differentiating attributes,” added Bob Haege, vice president of business development for Chuck Latham & Associates. “We look forward to representing this exciting brand in the Pet Specialty marketplace.”

Key Benefits of Brilliant Salmon Oil:

  • One Ingredient: 100% Fresh Norwegian Salmon Oil
  • Human Grade
  • All Natural
  • No additives
  • No GMOs
  • No antibiotics
  • Contributes to shiny coat, soft paws and enhanced appetite
  • Heart Healthy; Helps prevent cardiovascular diseases
  • Eye-catching POP/Merchandising displays are available
  • The easy to use drip-free pump doses the perfect amount every time


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