March 17, 2014

Bravo Pet Foods, the purveyor of an extensive, natural line of dinners and treats for dogs and cats has introduced a new logo, slogan and packaging design.

The image overhaul was developed with strategic guidance from Matrix Partners to make a compelling connection between the exceptional quality of Bravo products and the emotional reward pet owners feel when serving their pet the company’s dinners and treats.

The updated logo features a brilliant red color that has become synonymous with the Bravo brand for easy recognition, while contemporizing the insignia with a softer, more approachable font. A canine and/or feline silhouette will accompany the new logo for easy product differentiation.

These illustrated pets feature an activated color palette to signify the brand’s various nutritional benefits.

The new slogan, “make good happen,” was developed to reflect the company’s commitment to offer only the finest quality, healthiest and tastiest dinners and treats for pets; communicate the brand’s feel-good mission and ongoing commitment to the community and rescue shelters, and resonate with the brand’s target market.

For continuity, consistency and heightened point-of-sale impact, the entire Bravo line will receive updated packaging in 2014. The new designs are tailored to create a billboard effect when merchandised, with appropriate violators and highlighted sales points to distinguish each product’s protein, purpose and benefits.

All of these elements work together to maximize shelf and freezer impact, simplify consumer shopping and increase retail sales.

Bravo is a family-owned company located in Manchester, Conn.

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