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Bow Wow Labs Welcomes Michael Sapp to Board of Advisors


April 17, 2020

Press release: Bow Wow Labs, Inc.

Bow Wow Labs, Inc. (BWL), the makers of innovative products to help keep dogs healthy, happy and safe, has announced that Michael Sapp is joining the company’s Board of Advisors. Michael’s career at PetSmart spanned nearly two decades and he is an acknowledged nationally renowned pet industry expert.

“We are very happy to welcome Michael as a member of the board,” expresses Linda London, COO at BWL, “I believe our team will benefit tremendously from his knowledge, expertise and strategic vision. We are very fortunate to have him as a resource!”

When Michael joined PetSmart in 2001, the company’s value was $825 million. During his 18 years employment there, he wound up as one of the top senior leaders. In 2015, the company was taken private for $8.7 billion. Over the years, Michael has achieved consistent records of increasing revenue and profit with innovative approaches to opportunities.

He has had significant experience with large consumer packaged goods suppliers as well as with small emerging brands. Michael has had enormous success in building businesses and creating markets to drive competitive advantage by using innovation in products, merchandising and marketing, as well as developing leaders and teams. After leaving PetSmart in 2019, Michael found himself wanting to find a smaller company to get involved with and help grow.

“It’s a great honor to have someone of Michael’s experience and skills support our brand and share our common vision for what is possible,” states Michael London CEO at BWL, “With our brand and products currently thriving on the market combined with Michael’s expertise in merchandising and marketing; we are confident our company will be well positioned to reach an even higher level of success these next coming years!”

Since launching in 2018, BWL has experienced explosive growth, hitting a $1.8M run rate at the end of its first year, with expectations of tripling in sales by this time next year. BWL would have been 570th on the INC list of the 5000 fastest growing U.S. companies in 2019. BWL is best known for The Bully Buddy, a new safety device to prevent dogs from choking on bully sticks. This simple-to-use safety apparatus was one of the most successful pet industry campaigns on Kickstarter of all time. Today, it continues to draw rave reviews from dog owners and experts alike thanks to the many benefits it provides.

Michael Sapp says, “Bow Wow Labs has been able to accomplish remarkable results in the pet industry in such a short period of time. I am excited to work closely with Michael, Linda and their great team to help significantly scale their business!”

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