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Bow Wow Labs Appoints Phillip Cooper as VP of Business Development


September 9, 2019

Press release: Bow Wow Labs Inc.

With a mission to keep dogs safe and healthy through innovative products, Bow Wow Labs Inc. (BWL) is proud to announce Phillip Cooper as their vice president of business development. Cooper will work with the business development team’s approach to create new strategic client partnerships and continue to consult clients on their marketing efforts. 

“I have seen few new pet industry companies with such an impressive team of talented people, with such great new innovative products and with the vision and drive to be successful,” expresses Cooper. “Having the opportunity to use my marketing mindset and industry expertise will help take their brands to the next level of success.”

With over 40+ years in the pet industry, Cooper has been a retailer, a distributor salesperson, a manufacturer (large and small) and pet distributor in Australia. He has owned his own sales rep agency, imported, exported and has traveled the world meeting all of the major movers and shakers. As a shareholder of Pets International, Cooper lived in Australia for five years. He’s been a board member of corporations and associations. Today, he is considered a pet industry expert and shares his experience and business knowledge as a motivational speaker. In addition to his new role at BWL, Cooper is the president at Pet Industry Expert and North American sales and marketing. 

BWL is best known for The Bully Buddy, which was launched in fall 2018. Bully Sticks are one of the most popular dog treats being sold in the USA today; however, they are not always considered safe. The Bully Buddy is a new safety device to prevent dogs from choking on Bully Sticks.

The Bully Buddy and its highly nutritious Bully Sticks, which come from grass-fed cattle, are the first two of many future products that fall within Bow Wow Labs’ mission to keep dogs happy, healthy and safe.

Venture capital/incubator/CEO Michael London has a successful record in attracting world-class entrepreneurs, operators as well as boards of directors and advisers to turn great disruptive solutions of big problems into great world-class companies. 

Linda London, COO, states, “There’s no doubt that Phil has a credible reputation and much success in establishing partner relationships, delivering strong financial results and profitable growth in the pet industry. We are honored and thrilled to have his support and welcome him to the Bow Wow Labs team!”

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