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Boss Dog Brand Names Regional West Sales Manager


Press release: Boss Dog Brand

Boss Dog Brand, an emerging specialty pet brand focused on delivering pet products with digestive benefits, is pleased to announce that Michael Hom has joined the Boss Dog sales team as the Regional West Sales Manager. Based in Northern California, he is covering the pet specialty channel/market throughout select western states.
Hom brings successful sales experience from within the pet industry to Boss Dog. He will be responsible for reaching out to existing customers to make sure their needs are met while developing new partners within the region. Michael’s appointment supports the company’s strategic direction: strengthening customer relationships, supporting representative groups, as well as expanding our national sales support coverage.
“I look forward to working with a team of highly motivated individuals dedicated to providing quality products to pets, retailers, and customers all the while helping grow Boss Dog to a nationally recognized brand,” said Hom recently.
Prior to joining Boss Dog, Michael worked in regional sales and product marketing roles for a well-renowned pet specialty distributor. His background includes more than 16 years of experience in pet specialty markets. In these earlier positions, he honed his skill set and areas of expertise in new product presentation, ongoing support vehicles for retail, product showcasing and overall incremental sales penetration.
Basel “Vasili” Nassar, founder and CEO Boss Dog Brand believes “Michael is a great fit for this position. I am confident his experience and knowledge will help cultivate our customer centric sales model and drive our company goals, all while motivating key territory sales personnel. We are delighted to have him onboard as a key contributor.”

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