Press release: Whitebridge Pet Brands
When Whitebridge Pet Brands merged with Italian-based Agras Pet Foods in April 2022, the U.S. manufacturer took a major leap toward its goal of building a global natural pet health and nutrition company. Agras’s natural Schesir brand dog and cat food was viewed as a perfect complement to Whitebridge’s treat, food and supplement brands, including Tiki Pets, Cloud Star, Dogswell, Crazy Dog, Pet Botanics and Grizzly. Italian brands Stuzzy and Adoc further amplified their position in the EU. The combined entity, which continues to operate under the Whitebridge Pet Brands name, has a substantially enlarged international footprint, with four plants and sales in more than 50 countries.
To signify the Whitebridge-Agras union, a striking new corporate logo has been designed, combining the best of the two companies’ well-recognized previous logos. The new design features the name “Whitebridge Pet Brands” incorporated into the layout and colors of the former Agras logo, with its iconic square of blue, red, green and tan rosette-like shapes. “It’s really all about the pets, so an important consideration for me was the incorporation of both a dog and cat silhouette into the new logo,” said Matt Grant, graphic designer at Whitebridge.
“Whitebridge’s philosophy has always been, ‘Better Together.’ The merger with Agras, which shares our mission of delivering natural and minimally processed pet food takes the synergies of working together to a whole new level. New global capabilities for innovation, expanded distribution and growth, allow us to fulfill our promise of keeping pets happy and healthy, thereby doing the same for their people,” said Ann Hudson, vice president of marketing of Whitebridge Pet Brands.