By Pet Age Staff//January 12, 2024//
By: Pet Age Staff//January 12, 2024//
Press release: Great American Family
Great American Family announced its annual “Great American Rescue Bowl,” created in partnership with North Shore Animal League America, will premiere on the network, Sunday, February 11 (12 p.m,-2 p.m. ET)/9 a.m.-11 a.m. PT). The program is a fun and interactive way to raise the awareness of the huge number of wonderful animals in local shelters across the country and has been highly successful at increasing the adoption rate several fold during The Big Game weekend. Since 1944, North Shore Animal League America has saved more than 1.1 million pet lives through the organization’s medical care, vaccination programs and the ultimate pet lifesavers – rescue and adoption. Renowned animal advocate, bestselling author and Animal League America board member Beth Stern, who has personally placed more than 2,000 fosters over the years, returns to host “Great American Rescue Bowl,” along with TV personality and producer Brian Balthazar, and 13-time Emmy-winning Pix11 morning news anchor Dan Mannarino.
“Adoption gives beautiful and deserving animals a second chance at life. To see love and gratitude reflected from an adopted pet who has had a heartbreaking start or experience creates one of the most wonderful bonds that life has to offer,” said Bill Abbott, President & CEO, Great American Media. “Our company is proud to partner with North Shore Animal League America, pioneers of the no-kill movement and architect of the happy ending for more than a million deserving shelter pets for 80 years,” Abbott concluded.
“We are deeply grateful for the heartfelt support of the entire Great American Media family,” said Joanne Yohannan, senior vice president, operations, North Shore Animal League America. “This fun-filled program shines a light on the importance of rescue and adoption. It also highlights the positive impact of welcoming a rescue pet into your life.”
“Great American Rescue Bowl 2024” features a tail-biter of a bowl game between The Adorables vs. The Cuddlers with a halftime show that will melt hearts. Spoiler alert: The status of each furry player is – adopted!
Great American Family proudly honors its longtime partner, Animal League America on its 80th year of lifesaving work wherever the need arises, from the horrific wildfires in Maui to Hurricanes Ian/Sandy/Katrina, rescuing from the cruelty of puppy mills, and creating awareness neighborhood by neighborhood that the most beautiful animals in the world are in local shelters waiting for a forever home. North Shore Animal League America’s local shelter partners across the country will be in full-swing hosting adoption watch parties during the event.