By Pet Age Staff//June 12, 2023
By: Pet Age Staff//June 12, 2023
Press release: Pet Life Unilimited
Pet Life Unlimited kicked off its Senior Pet Adoption event on May 23 at New York’s Animal Haven. With creative direction from beauty and style icon Christie Brinkley, the event shed light on senior pups, who account for less than 25 percent of all dog adoptions. Since Brinkley knows a thing or two about celebrating beauty at any age, she was asked to give each senior a special glow-up to help their chances of finding their forever home.
Using Pet Life Unlimited dog care products, Brinkley and team made sure these senior dogs looked and felt their best. The event and campaign are another expression of Pet Life Unlimited’s mission to help dog parents be the heroes their dogs already know they are. From grooming to home and outdoor pet care products, the brand’s super clean, dog-friendly formulas are made with plant-derived ingredients and premium materials. Pet Life Unlimited Dog Wipes, Pet Life Unlimited Spray-On Dog Shampoo & Conditioner and Pet Life Unlimited Eye & Ear Wipes were the go-to tools Brinkley used to create the glow-ups. While the brand’s Smart Prints Dog Pads and Stain & Odor Eliminator were essential tools for potty breaks and accident clean-ups.
The event involved dozens of local influencers with their dogs, inspired by the newly beautified senior pups, as they were groomed at various Pet Life Unlimited stations. Brinkley unveiled glamour shots she directed where the dogs recreated some of her iconic magazine covers from the past few decades, including Glamour, People, Esquire, Cosmopolitan and more.
“We’re thrilled and honored to partner with Christie Brinkley to amplify the story of these lovable senior dogs who truly deserve forever homes. We can’t imagine a better way to use our products and our collaboration with Christie than to help these dogs have their moment to shine and help get them adopted,” said Lindsay Joyce, Pet Life Unlimited CEO. “Already several of our senior dog stars have been adopted and are enjoying their new families – and all the Pet Life Unlimited products they’ll ever need, of course!”
(Photos courtesy Getty Images/Pet Life Unlimited)