Press release: Ark Naturals
Ark Naturals is making news, naturally! Product innovation, a new strategic marketing plan, an exciting new brand look and a newly recruited bench of talent have things buzzing at one of the leading natural products companies for pets.
The Ark Naturals product innovation pipeline is in full activation mode, bringing new products to retailers that solve the issues pet parents have in oral care and pain management. New specialty Brushless Toothpaste dental chews are being launched in Q-1. The new formulas, carefully created for dogs with Sensitive Gums as well as Deep Cleaning Chews to reach molars in the back of the dog’s mouth have been consumer tested and are ready to hit the shelves! Our “twice a day, just like mom” campaign really resonated with consumers. In response, we developed a new 60 count Value Pack of our original Brushless Toothpaste with convenience in mind, to provide consumers with a one-month supply of the twice a day regimen.
And, how do you like our new look? You will see a cleaner, more attractive package that is much easier for pet parents to navigate and understand the considerable benefits in our Brushless Toothpaste line. The new look is on its way to stores in late January, so keep your eyes peeled!
We also have designed a brilliant new logo, and retired our tried and true original logo. But fear not, you will still see the old logo around for our throw-back theme promotions, and nostalgic apparel.
All this work could not be done without the incredible new talent we have working behind the scenes. We recruited from near and far so we can to bring meaningful and relevant products to market for our retailers and pet parents.