Applaws Expands Cat Food Range with New Kitten Healthy Start Recipes, Vitality Expansion

Applaws Pet Food, a trusted, cat-first brand known for natural cat and kitten food recipes made with real, high-quality ingredients, has announced a major expansion to its cat nutrition portfolio with the debut of Applaws Kitten Healthy Start and several new additions to the Applaws Vitality range.

These new products offer clean recipes made to fuel curiosity, adventure, and healthy development, building on Applaws’ belief that what we feed our pets is just as important as what we feed ourselves.

From smooth, DHA-fortified kitten pâtés to high-protein, functional dry foods and new broth varieties, the collection delivers naturally nutritious cat foods that are bursting with benefits, while staying true to the Applaws promise: no artificial colors, flavors, or preservatives, ever.

Designed to fuel the adventures of growing kittens, Applaws Kitten Healthy Start puts purposeful nutrition front and center:

• New Applaws Kitten Healthy Start Pâtés are irresistibly smooth, complete & balanced with essential vitamins & minerals, and available in two delicious recipes that are crafted to support healthy muscle growth, digestion, hydration, and brain development in growing kittens.
  • Available in Tuna Fillet Recipe and Chicken Breast Recipe, plus a convenient variety pack.
  • Each recipe is grain free and features added DHA to support healthy brain and vision development as well as pre- and postbiotics to support healthy digestion.
• New Applaws Kitten Healthy Start Dry Food is a high protein formula with chicken as the first ingredient plus DHA, EPA, and a comprehensive pre-, pro-, and postbiotic blend for healthy growth and digestive support. Available in 5-pound and 2-pound bags.

For adult cats ready for their next quest, Applaws Vitality introduces new broth varieties and complete & balanced dry recipes that are naturally nutritious and bursting with benefits:

The new Applaws Vitality recipes in broth lineup features the following:

• Tuna & Crab in Broth
• Chicken & Duck in Broth
• Chicken Breast & Chicken Liver in Broth
• A new 24-count Fish Selection Variety Pack — 6 cans each of: Tuna Fillet, Tuna Fillet & Salmon, Tuna Fillet & Shrimp, and new Tuna Fillet & Crab

All of these recipes are made with high-quality proteins with hand-flaked fish or shredded chicken as the first ingredient.  They’re also grain free and contain no artificial colors, flavors, or preservatives.

The new Vitality Dry range includes the following recipes:

• Indoor Turkey & Cod Recipe: crafted for indoor cats with 39% protein to support energy and muscle maintenance, plus pre-, pro-, and postbiotics and our gut-supporting blend of vitamins, minerals, and antioxidants to support immune health.
• High-Protein Chicken & Salmon Meal Recipe: made with real chicken as the #1 ingredient and 43% protein for energy and muscle growth. Includes pre-, pro-, and postbiotics for digestion support, plus Omega 3 & 6 and biotin to promote healthy skin and a shiny coat. Formulated for cats and kittens from 7 weeks to adult.

All Applaws Vitality dry recipesare offered in trial-friendly 2-pound bags as well as 5-pound and 11-pound sizes — giving pet parents the freedom to discover what their cats love most.

“Pet parents want simple choices they can feel good about. With Kitten Healthy Start and the newest additions to our Vitality range, we’re expanding the Applaws offerings with more complete, high-protein options for kittens and adult cats alike, all made with the high-quality, natural ingredients you’re used to from Applaws. It’s everyday cat nutrition made simple for every life stage,” said Alayna Vicario, Senior Brand Manager, Applaws.