APPA Report Details Pet Ownership Among Generations

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Press release: American Pet Products Association

Steve King, CEO of the American Pet Products Association (APPA), recently announced the release of Volume 3 of the APPA National Pet Owners Survey: Generational Report that delves deeper into data trends and buying behaviors of pet owners by generation. First launched with the 2015-2016 edition, the latest Generational Report now includes data from the youngest pet-owning generation, Gen Z.  The oldest members of this generation are just coming into adulthood and beginning to establish their pet ownership. While the biennial APPA National Pet Owners Survey breaks down a few select pieces of data by generation, the new Generational Report is designed to help businesses, media and others specifically identify trends among Builders, Baby Boomers, Generation X, Millennials and Generation Z.

“We know that Millennials have taken over as the primary pet-owning demographic, and we’ve learned a lot about how differently that generation spends on pets compared to previous generations, but now there’s a new generation in town,” King said.  “APPA’s new Generational Report gives us valuable insight into how the behaviors and trends of current and future generations of pet owners are evolving and most importantly can help us shape our efforts to ensure the collective pet care community is meeting the demands of new generations.”

The following are some areas of research by generation found in this exclusive report:

• Pet ownership by generation; including types of pets owned and average number of pets
• Online purchasing trends including subscriptions
• Specific health benefits of pets
• Which generation is willing to spend more on their pets’ healthcare; including pet insurance
• Generational preferences toward different types of pet foods and treats
• How various generations become aware of new pet products
• Influence of the economy on pet ownership

The full report of more than 85 pages of information is available for purchase for $400 for APPA members and $600 for non-members. To learn more, please visit www.americanpetproducts.org.