Julia Rivera//January 25, 2022
Julia Rivera //January 25, 2022
Press release: Worldwise
A&M Capital Partners, a middle-market private equity investment fund that is part of the A&M Capital platform, together with A&M Capital Opportunities Fund, an affiliated fund, recently announced that Worldwise, an AMCP portfolio company, has acquired Kitty Sift, an innovative leader in the highly consumable cat litter and accessories segment. After the close of the transaction, Kitty Sift will operate under the Worldwise platform, which was acquired by AMCP in September 2021.
Headquartered in Eden Prairie, Minnesota, Kitty Sift is a branded leader in the North American eco-sustainable cat litter and accessories space, providing creative supply chain solutions to both ecommerce-centric businesses and omni-channel brick and mortar retailers. Kitty Sift’s patented eco-friendly, no-scoop disposable litter box has been recognized by the Pet Business Industry Recognition Awards and the Pet Care Innovation Network in 2021 as one of the most innovative pet care products in the industry.
Worldwise, headquartered in Novato, California, is one of the leading platforms in the pet supplies market. Worldwise offers retailers a complete, branded one-stop-shop solution that serves the majority of pet supply merchandising needs and provides high-quality, thoughtful, fun and eco-sustainable products that address both the joys and challenges of pet parenthood. Serving a wide range of categories such as cat toys, pet bedding, dog toys, cat scratchers and travel accessories, Worldwise’s growing roster of leading award-winning brands include SmartyKat, TrustyPup, Petlinks, goDog, SHERPA, Guaranteed On-Board, FurHaven, PoochPlanet and Pawscout. Founded in 1990, Worldwise leverages deep industry experience, strong retailer relationships and significant amounts of consumer data to help create quality products inspired by design, innovation and value.
Worldwise’s acquisition of Kitty Sift further enhances its omni-channel presence, adding innovative cat accessories to an already robust product portfolio of toys, pet beds, chews, cat products, travel accessories and other key categories. The addition of Kitty Sift marks Worldwise’s second acquisition in the last month, adding complementary product, as well as brand and management resources, to the platform.
Following the close of the transaction, Kitty Sift’s Founder and CEO, Carrie Van Wert will join Worldwise and its management team. In her new role as director of cat litter and accessories new product development, Van Wert will focus on the growth and management of the broader cat litter and accessories category.
“We believe that Carrie and her team have done a fantastic job innovating in cat litter and accessories while emphasizing sustainability,” said Ryan McCarthy, partner at AMCP. “We’re incredibly pleased to bring Carrie and her team under the Worldwise platform to bolster our offerings and lend AMCP’s deep expertise in the pet industry. This is Worldwise’s second acquisition in the last month, demonstrating our focus on continuing to add complementary businesses, products and brands to the Worldwise platform.”
“I created Kitty Sift to address an unmet demand in the pet care market and have successfully grown our business by focusing on providing eco-friendly products to Cat Parents,” said Van Wert. “The Kitty Sift team and I are thrilled to be joining Worldwise as we believe they have the vision and infrastructure to help us reach our full potential in the marketplace. We feel the combined platform is well-positioned for continued success as it continues to provide a broad offering of innovative pet solutions across multiple channels.”
“We believe that the addition of Kitty Sift to the Worldwise platform is exciting news for our team and Cat Parents everywhere,” added Fick. “This marks what we believe to be an important step in our journey to build out the Worldwise platform of brands and develop even more highly innovative, high-quality products across the cat litter and accessories segment. Worldwise is focused on being a leader in innovative cat products and providing our customers and consumers with new products to address their needs. In partnership with AMCP, we look forward to further growing our platform, reach and offerings and continuing to meet our customers’ needs wherever they are looking to purchase our products.”