Alphia, Better Choice Pet Brands Announce Strategic Manufacturing Partnership

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Press release: Alphia

Alphia, Inc., the largest custom manufacturer of super-premium pet food in the U.S., recently announced a long term strategic manufacturing partnership with Better Choice Company, a pet health and wellness company. Along with a $5 million investment made by Alphia into Better Choice, Alphia will become the manufacturer for its premier brand, Halo, a high growth super-premium pet food brand found in pet specialty stores.

“Solidifying a long-term manufacturing relationship with Better Choice is in line with Alphia’s vision to nourish and protect pets every day, creating a lasting impact with brand partners that share our views on safe, high quality pet food,” said David McLain, CEO of Alphia, “We respect the Halo brand, and look forward to fueling their growth to feed more pets.”

Michael Young, chairman of Better Choice, commented, “With this strategic investment into Better Choice as well as a multi-year manufacturing partnership with leading premium pet manufacturer, Alphia, Better Choice is in an excellent position to grow the Halo brand with a strong partner.”