Spain’s Agrolimen Acquires Fresh, Human-Grade Dog Food Brand Ollie

Agrolimen, a family-owned global food group with a long-standing commitment to quality, innovation, and long-term stewardship, recently announced the purchase of Ollie, a well-known fresh, human-grade dog food brand in the United States. 

Ollie will operate around a shared belief with Agrolimen: pets deserve the same care, intention, and quality standards as the rest of the family. Ollie will continue to operate as an independent brand, with its dedicated leadership team, culture, and member-first approach, while gaining access to additional capabilities, resources, and expertise.  

Nick Stafford, chief executive officer of Ollie, posted the following statement on LinkedIn on February 6:

“Today marks a meaningful moment for Ollie. I’m so proud to share that Ollie has been acquired by Agrolimen, a team with whom we truly share ambition and values. It’s an exciting next chapter as we continue our work to deliver the highest-quality human-grade fresh pet food, unique CV/AI-powered health screenings, and a thoughtful wellbeing experience for dogs.”

He continued: “From day one, Ollie has been built around a simple belief: dogs deserve the same care, intention, and love we give to every member of our family. Watching that belief take shape — through our growth, our community, and an extraordinary team of veterinary, food science, operations, growth, customer experience, finance, HR and technology experts — has been one of the great privileges of my career. I want to say thank you to the extraordinary people whose dedication, talent, and sense of purpose carried us to this moment. I’m deeply grateful, and incredibly proud of what we’ve built together.”

There are no changes planned to Ollie’s leadership, operations or customer experience. The company will continue to be headquartered in the United States and led by its existing management team. Morgan Stanley & Co. LLC served as financial advisor to Ollie and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP acted as its legal advisor.

“Ollie has built something special by putting dogs and their people at the center of every decision,” said Juan Martin Alonso, CEO of Agrolimen. “We are excited to support the next chapter of Ollie’s growth, while preserving the brand’s distinct voice, values and ambition.”

Founded in 2016, Ollie has helped define the fresh dog food category by combining veterinary-backed nutrition, data-driven personalization, and a thoughtfully designed customer experience.  Ollie received strategic backing from a group of investors including Primary Venture Partners, Canaan Partners, Quadrille Capital, ECP Growth and Lerer Hippeau. Their support and joint ambition helped Ollie launch and scale its innovative fresh food products, build a national cold-chain infrastructure and deliver strong category leadership.

“Ollie was built on a simple but ambitious belief: that transforming what dogs eat can transform their lives,” said Stafford. “As Pet Parents across the U.S. push for higher standards in nutrition, the transaction allows us to scale our mission faster and further than ever before. Together with Agrolimen, we’re not just growing a business—we’re shaping the future of dog wellbeing through disciplined growth, exceptional products and innovative customer technology such as our AI powered health screenings.”

In 2024, Ollie acquired DIG Labs, a diagnostic company that uses artificial intelligence (AI) to provide pet health screenings, expanding its pert nutrition personalization capabilities.

Barcelona-based Agrolimen previously made the leap to the US pet food industry in May 2016, when it acquired Instinct Pet Food. According to Agrolimen, no changes are planned for Ollie’s leadership, operations or customer experience. Ollie will continue to be headquartered in the United States and led by its existing management team.

According to Reuters, the deal values the brand at over $600 million.