Zoomark’s Bangkok Appearance Builds Bridge Between European Pet Industry, Asian Markets

The Italy Pavilion powered by Zoomark made a very successful debut at Pet Fair South East Asia, the region’s leading pet industry event, held in Bangkok (Thailand) from October 30 to November 1. In Bangkok for the first time, the Italy Pavilion organized by Zoomark brought together eight Italian companies — Adragna Petfood, Bamapet, Iv San Bernard, Laviosa, Manitoba, Morando and Valpet — that were interested in exploring new business opportunities in the emerging markets of Southeast Asia.

The Italy Pavilion proved a star attraction for Asian and international visitors. More than 10,000 professionals, including retailers, buyers and distributors from 81 different countries, visited the show and the Italy Pavilion, forging new, advantageous partnerships, as the companies involved reported.

“It was definitely a positive experience for us, and has given our company several interesting opportunities for developing export and expanding commercially in the Asia-Pacific area,” said Simone Borgia, Asia-Pacific export manager for Adragna Petfood Srl.

“Above all, taking part in the Italy Pavilion enabled us to showcase our brand’s values and products, which are proudly 100 percent made in Italy. Thanks to Zoomark’s ongoing commitment to promoting and supporting Italian excellence in the pet industry, we have consolidated our company’s image on an international level,” Borgia noted, adding that “the support and assistance provided by the Zoomark team during the show was also a key factor.”

“Every new show is a gamble, but we knew that coming here as part of Zoomark’s Italian delegation would be a safe bet,” commented Rossella Baiocchi, marketing manager of Bama SpA. “We made friends with the other exhibitors and became the ‘Made in Italy’ family. For us, Pet Fair South East Asia was a very rewarding experience: the attendees lived up to our expectations in terms of both quality and quantity, and we came home with a lot of very interesting contacts. We can only thank all the Zoomark staff for the passion and determination they put into their work every day, promoting the Italian pet industry all over the world.”

“Being part of a Zoomark delegation is a sure-fire guarantee, first and foremost because Zoomark selects strategic events in high potential markets, but also because the organization is flawless, and exhibitors are offered complete turnkey solutions that are particularly advantageous. In view of the excellent results both during the show and post-event, we will definitely be taking part in the Italy Pavilion in the future,” added Patrick Rossi, supply chain manager for Manitoba Srl.

Through this Pet Fair South East Asia appearance, Zoomark has once again confirmed its role as a key partner for companies wishing to expand their presence in new markets.