Ziwi, an innovator in air-dried pet nutrition, recently announced the promotion of Adam Bird to Regional Manager West – U.S. and Canada for the Western United States and Western Canada, as well as the hire of Ray Lipscomb, who joined the sales team in April as territory manager in the Southwest U.S. region.
In his new role, Bird will have the primary responsibility for the development and execution of annual sales plans, lead a team of territory managers and market managers, manage key accounts, and serve as the relationship manager for Ziwi’s distribution partners in the region.
“Adam’s knowledge of pet nutrition, commitment to excellence and passion for the Ziwi brand has been a key part of our success. We have no doubt that, under his leadership, we will continue to see strong growth in these regions,” said Mary Helen Horn, president and executive director of Ziwi.
Bird joined the Ziwi team in early 2017 as a territory manager and has successfully managed both the lower Midwest Region and the Pacific Northwest / Western Canada regions for the company.
Lipscomb, who is based in the greater Los Angeles area, is responsible for representing Ziwi’s expanding portfolio to pet specialty retailers in a multi-state area, which includes southern California, southern Nevada and Arizona.
“Ray’s extensive experience, combined with his passion for pets and relationship-building skills will definitely be an asset to the Ziwi team,” Bird said. “With all the new innovations in the Ziwi pipeline, Ray’s coming on board at an exciting time.”
Ziwi offers an ultra-premium range of dog and cat food products, rewards and chews, all produced in New Zealand from proteins sourced from New Zealand’s ethically-managed, free-range farms and pristine oceans. Ziwi sources only from known and trusted local farms raising grass-fed, grass-finished, free-range animals that are free of added hormones and growth promotants. Ziwi’s air-dried products are produced in small batches in their kitchens in Mount Maunganui, New Zealand, as well as in the new Christchurch facility.