World’s Best Cat Litter Features Velcro Brand Closure on Advanced Series Packaging

March 16, 2017

Velcro Companies today announced that World’s Best Cat Litter, a Kent Pet Group brand, has integrated VELCRO® Brand’s PRESS-LOK® closure into packaging for its new Advanced Series product line, starting with the new Zero Mess litter bags. The PRESS-LOK closure features an audible and tactical fastener that assures cat owners the litter package is securely fastened to avoid unnecessary messes and provide easy storage.

“We are committed to introducing new products that meet pet parents’ unique needs and Zero Mess is no exception,” said Jean Broders, brand manager of World’s Best Cat Litter. “By adding the PRESS-LOK closure to our packaging and including the logo of the trusted VELCRO Brand, we are furthering our promise of providing quality, convenient, no-mess products that our customers will love.”

Zero Mess delivers the brand’s hallmark concentrated power to help cat owners do more with less litter, but adds unique ingredient combinations that address the top issues facing today’s pet parents. Zero Mess is the only litter that combines the concentrated power of corn with super-absorbent plant fibers that quickly trap liquids in tight clumps. The PRESS-LOK closure will be available on both the 12- and 24-pound packages of Zero Mess and Zero Mess Pine Scented.

“We share the Kent Pet Group’s commitment to customer convenience and ease-of-use,” said Chris Lerra, senior business development manager of Packaging Business Unit, Velcro Companies. “As we continue to expand our alignment with companies that produce quality pet products, we are excited to partner with the Kent Pet Group, whose products consistently receive high ratings.”

The VELCRO Brand PRESS-LOK closure system is a proprietary hook-to-hook technology. It was developed for the fast-growing flexible packaging market, allowing consumers to fasten their product packages easily with a non-tedious alignment structure. To integrate the closure into their packaging, World’s Best Cat Litter worked with packaging manufacturer Mondi Jackson LLC, of Jackson, Missouri.

Velcro Companies will be exhibiting at booth 1204 at the Pet Food Forum in Kansas City, Missouri, April 2-4 where the new Zero Mess bag designs will be on display.

Zero Mess, and all future Advanced Series products, will be available in pet-specialty stores and select online retailers.

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