Triple Crown Nutrition and Standlee Partner to Launch Diamond Line Premium Equine Nutrition

Triple Crown Nutrition and Standlee Premium Products have announced the launch of the Triple Crown Diamond Line, a groundbreaking step forward in equine nutrition. Together, they are redefining standards by combining the highest-quality forage and feed expertise to offer horse owners even more reliable, nutritious and convenient feeding solutions than ever before.

The Diamond Line is comprised of six products, launching throughout 2025 — three of which represent the best of both brands. Triple Crown’s leadership in scientifically advanced equine nutrition and Standlee’s renowned premium forage quality delivers new product offerings that meet the evolving needs of horse owners seeking performance, consistency and convenience in every feeding.

With this shared commitment, we are setting a new benchmark for equine feed and forage, ensuring that horse owners across the country have access to premium, trusted solutions to support their animals’ health, performance and well-being.

“We go beyond with all of our products and the new Diamond Line is no exception. The Diamond Line offers elevated nutrition, our proprietary EquiMix®, antioxidants and gastric support,” said Rob Daugherty, founder and chief executive officer of Triple Crown Nutrition. “Our combined expertise gives horse owners confidence in what they’re feeding — quality ingredients, proven science, and consistent performance.”

“We are thrilled to collaborate with Triple Crown, a brand equally committed to excellence in equine care,” said Scott Plew, president of Standlee Premium Products. “Together, we are delivering complete nutrition solutions that reflect our shared passion for animal health and our dedication to serving the needs of horse owners everywhere.”

Diamond Smart Chopped Forage, Diamond Smart Teff Pellet, and Diamond Smart Cubes are premium forage products crafted with Standlee Premium Western Forage and enhanced with Triple Crown EquiMix for optimal digestibility and nutrient absorption. The Diamond Line also includes two high-fat, high-fiber feeds and a lower-protein ration balancer – Diamond Perform, Diamond Senior and Diamond Balancer.

All of the Diamond line of products will be available exclusively at Tractor Supply Company stores nationwide.