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pet owner trends

Apr 27, 2026

Posh Pets Drive Premium Spending, Reports UK Consumer Study

New online research commissioned by Product of the Year reveals UK owners are overwhelmingly driven by pet happiness and perceived product quality, with just 5% citing price or value as their main […]

Oct 6, 2025

HABRI, Chewy Health Study Reveals Tech-Forward Solutions to Strengthen Human-Animal Bond

The Human Animal Bond Research Institute (HABRI), in partnership with Chewy Health, recently released new research on the evolving experience of pet ownership. The survey explored challenges pet owners face, […]

Apr 22, 2025

Leveraging Data and Analytics for Public Relations Success in the Pet Industry

As Pet industry PR evolves, learn how data driven strategies are improving audience targeting, messaging and campaign success.