Snuggle Puppy Parent Company Encompass Pet Group Names New CMO

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Press release: Snuggle Puppy

Encompass Pet Group, the vertically integrated, multi-channel pet products business and parent company of Snuggle Puppy, is excited to welcome Ted Gilvar as chief marketing officer. Gilvar comes with deep experience as a CMO for high-growth companies, and broad experience working on a variety of consumer brands including Target, the NFL, Reebok and Dunkin’ among many others.

Gilvar held two chief marketing officer positions over 10 years including one with communications disruptor Vonage, where he helped lead a company pivot to cloud communications that drove rapid sales growth, improved profitability, and an increase in Vonage’s stock price of nearly 300 percent in three years. Gilvar also led marketing for digital pioneer Monster.com, where he created a global digital center of excellence, managed successful Super Bowl activations and oversaw award-winning advertising, promotions, and social media campaigns. Most recently, Gilvar served as founder and CEO of a boutique growth advisory that helped startups and scaleups across healthtech, social media and hospitality to drive growth through smarter strategy and marketing.

Gilvar has won numerous industry awards for his work including Boston Business Journal CMO of the year, Crain’s Top 25 B2B Marketer for three straight years, and advertising awards like Cannes Lions and Clios.

“Given our unique integrated portfolio strategy, we’re thrilled to have someone with Ted’s unique background across both consumer products and B2B marketing,” said Rob Emery, CEO of Encompass Pet Products. “As we continue to drive scale across our portfolio of brands, Ted’s experience across digital transformation, brand building and growth marketing will be instrumental to helping us drive growth.”

“I was instantly connected to the opportunity at Encompass Pet Group,” said Ted Gilvar. “The combination of their portfolio strategy, their commitment to innovation, and their strong culture makes them a force to be reckoned with in the high-growth pet industry.”

As the company continues to expand its line of products throughout 2023, Gilvar will lead marketing across the portfolio of brands including Snuggle Puppy, WildPaw Supplements, Choice Pet Products and its award-winning specialty retailer, DOGPerfect.

Encompass Pet Group is a multi-faceted organization operating in several areas of the pet industry. Encompass Pet Group specializes in the manufacturing and distribution of pet products and operates eCommerce sites for its consumer products and brick and mortar pet supply stores with an emphasis on pet nutrition.