Pet Age Staff//September 11, 2023//
Pet Age Staff //September 11, 2023//
Press release: SmarterPaw
SmarterPaw, LLC, makers of award-winning and fast growing brands such as Meowijuana and Doggijuana, names Tammy Witmer as the company’s national director of sales for independent pet channel. Previous to this position, Witmer served as SmarterPaw’s business development director for the eastern region for independent pet for the company.
In her expanding role, Witmer will lead SmarterPaw’s business development efforts for independent pet retailers, single pet stores up through multi-unit regional accounts. Supporting these efforts and reporting to Witmer will be distributors and distributor reps from Phillips, ASC, Burlo, Gen Pet, Kane and Avafina as well as newest business development partner Mello Sales Group.
Witmer joined SmarterPaw with more than 20 years of sales and managerial experience in the consumer goods industry with a specialized focus on pets. Witmer brings a wealth of knowledge and expertise to her role at SmarterPaw and its award winning brands.
“Tammy has made a positive impact at SmarterPaw over the past two years and has demonstrated strong channel and industry leadership helping us to secure Phillips and Kane as distribution partners and most recently Ren Pets, a 50+ store chain in Eastern Canada,” said Scott Ragan, managing partner and chief executive officer (CEO) of SmarterPaw. “With her leadership, a dynamic team, strong and innovative products and a growing portfolio of strong partners, I’m looking forward to continued growth in 2023 and 2024.”
SmarterPaw has an unwavering mission to enhance the joy of being a loving pet-parent – through crafting naturally smart, creative and engaging toys and treats for pet-parents and the pets they unconditionally love. What began as a small catnip company in their founder’s garage has quickly grown into a multi-brand nationally-distributed family of brands reaching customers all over the U.S.A. and the world. SmarterPaw has won multiple awards over the past few years for innovation and growth in the pet industry.