Rural Lifestyle Retailer Tractor Supply Honors America’s Heroes for Military Appreciation Month

Tractor Supply Company, the largest rural lifestyle retailer in the United States, is honoring America’s heroes all month long with special offers for Neighbor’s Club Hometown Heroes members and savings through Memorial Day.

May is recognized as Military Appreciation Month, as it includes Military Spouse Appreciation Day and Victory in Europe (VE) Day on the 8^th, Armed Forces Day on the 16^th and Memorial Day on the 25^th. Tractor Supply is commemorating the observance by offering rewards to any military servicemember, veteran or first responder who verifies their Hometown Hero status with ID.me in May until May 31.

Additional Military Appreciation Month are also available throughout the month of May.

“During Military Appreciation Month, we believe it is vital to pause and recognize the Hometown Heroes who live and work alongside us,” said Colin Yankee, Executive Vice President, Chief Supply Chain Officer at Tractor Supply and former U.S. Army Captain. “We created the Hometown Heroes initiative to support our ongoing commitment to give back to those who serve. We hope to welcome many more veterans and military servicemembers to the program this month so we can in turn express our gratitude during every store visit.”

Tractor Supply has long supported military servicemembers, veterans and first responders through charitable giving, semiannual discounts, designated parking spots at stores and through the Company’s support of Team Members who are veterans. The company and its Foundation launched Hometown Heroes in 2024 to bring this longstanding support for the selfless men and women who serve America under one banner.

Since its inception, the Tractor Supply Foundation has consistently introduced meaningful ways to demonstrate appreciation for our Hometown Heroes, including hands-on volunteer events and contributing more than $3 million through the Hometown Heroes initiative to organizations including Folds of Honor, K9s For Warriors, Farmer Veteran Coalition and Operation Homefront, among others.

The Neighbor’s Club Hometown Heroes benefit is another way Tractor Supply honors its commitment to community values and gratitude for service. The program is free to join and offers benefits every day.