Right Way Reps Expands into Pacific Northwest, New England Region

Glenn Polyn//February 24, 2023//

Right Way Reps Expands into Pacific Northwest, New England Region

Glenn Polyn //February 24, 2023//

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Press release: Right Way Reps

Right Way Reps, a company that’s taking a more modern approach to sales repping in the pet industry, has expanded into Washington, Oregon, Idaho, Montana, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, and Maine.  

The founders of Right Way Reps believe the right way means knowing what’s happening each day and being able to measure their performance with total transparency. Using state of the art technology, Right Way Reps provides its brand partners with visibility throughout the entire sales process.   

The brands Right Way Reps are representing have seen successful distributor launches and increased sales growth. On average, its brand partners have experienced between double-digit to triple-digit sales growth in the states where Right Way Reps are representing them. 

“We’ve proven that our approach is effective and the brands we’re representing appreciate that we’re providing the transparency needed to fully understand their return on investment,” said Adam Jacobson, co-founder and president of Right Way Reps.  

Right Way Reps originally launched in the Southwestern states of California, Arizona, and Nevada approximately six months ago. Since then, Right Way Reps has been focused on optimizing its performance for the brands that the company has been representing along with onboarding new brands that complete the brand mix. The company is currently interviewing potential sales reps for its continued expansion into additional territories. 

“We wanted to wait to expand after we felt confident that we could scale the success we’re having in the Southwestern states. A big key to this was making sure we found the right people to represent our brands before expanding into new states,” said Braeden Ruud, co-founder of Right Way Reps. 

Right Way Reps was founded by the Ruud and Jacobson families. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, New York and Fairfield, Connecticut counties. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate whole food recipes that are high in protein and low in carbs through using limited ingredients. Right Way Reps is currently repping brands like Diggin’ Your Dog, Savage Cat, Polkadog, SuperSnouts Hemp Company, HuggleHounds, New Zealand Natural Pet Food Co. and Raised Right. 



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