Purina Petivity Smart Litter Box Monitor System Voted Product of the Year 2025

Petivity – powered by Purina, a leader in innovative pet care solutions – has announced that its Smart Litter Box Monitor System has been awarded the 2025 Product of the Year Award in the cat care category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American consumers in a national survey conducted by Kantar, a global leader in consumer research. The common goal is guiding consumers to the best products in their market and rewarding manufacturers for quality and innovation.

Developed by a team of Purina pet behaviorists, veterinarians and data scientists, the Petivity Smart Litter Box Monitor uses AI technology to track your cat’s weight, urination and defecation events each time they use their litter box. It identifies subtle but meaningful behavioral changes that may indicate a health issue requiring a veterinary diagnosis.

“We are honored to receive the 2025 Product of the Year award for the Petivity Smart Litter Box Monitor System,” said Dr. Ragen McGowan, Purina pet behavior scientist and director of the global pet digital product development team at Petivity. “This prestigious recognition acknowledges our commitment to creating innovative, high-quality products that positively impact the lives of pets and their owners.”

“In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest products across various industries including food, beverage, personal care, pet care, household and more, that demonstrate innovation,” said Mike Nolan, Global CEO of Product of the Year Management. “We’re thrilled to celebrate Petivity as a 2025 Product of the Year Award Winner, voted on by consumers for the unique value, quality, and innovation it brings to households nationwide.”

Product of the Year accepts entries each year from recently launched consumer-packaged goods that demonstrate exceptional innovation in their function, design, packaging or ingredients. Products are placed into categories such as food, beverage, personal care, household care, etc. with winners chosen per category in the survey of 40,000 U.S. consumers. The annual Product of the Year Award provides a trusted resource to easily guide consumers to the best new products on the market, reflecting trends and categories that shoppers care about.