October 6, 2020

The four top-selling Naturally Fresh formulas—Quick-Clumping, Multi-Cat, Ultra Odor Control and Alpine Meadow Scent—will introduce new packaging in pet specialty stores. The front of the package better communicates the differentiation between the Naturally Fresh formulas, while the back provides detailed product information—both changes make it easier for a customer to choose the best Naturally Fresh formula for their household.


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