Private-Label Pet Food Manufacturer Alphia Appoints Fred Jasser as Chief Financial Officer

By Pet Age Staff//March 5, 2024//

Private-Label Pet Food Manufacturer Alphia Appoints Fred Jasser as Chief Financial Officer

By: Pet Age Staff//March 5, 2024//

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Alphia, one of the largest pet food co-manufacturers in North America, recently announced that Fred Jasser has joined the firm as chief financial officer, effective immediately.

“Fred brings to Alphia extensive corporate finance, operational, commercial and strategic experience – we’re thrilled to welcome him to our team as we build out our capabilities and embark on our next phase of growth and expansion,” said David McLain, chief executive officer and president of Alphia. “His track record of executing complex transactions and integrations will be invaluable as we drive both organic and inorganic growth.”

With more than 20 years of experience in financial, operational and strategic leadership positions within the food, consumer and retail sectors, Jasser brings to Alphia a deep understanding of food manufacturing, consumer industry dynamics and the capital markets. Prior to joining Alphia, he served as chief strategy officer and chief financial officer at Hearthside Food Solutions, a leading contract manufacturer of baked snacks and fresh and prepared foods for major brands. While at Hearthside, he led a number of acquisitions, divestitures and cross-functional initiatives across supply chain, manufacturing, finance and sales that enabled Hearthside to better serve its customers and address consumer trends.

“I’m excited to be joining Alphia, a best-in-class manufacturer in the exciting pet food category with positive industry tailwinds,” said Jasser. “I look forward to working with Dave and his team, who have built a culture of operational excellence while always keeping customers and pet parents at the heart of everything they do.”

Alphia is a leading custom manufacturer of super-premium pet food in the U.S., manufacturing more than one billion pounds of dry pet food and treats annually. Alphia has six manufacturing facilities nationwide and is also the parent company of LANI, a world-class ingredient milling solutions provider, and Veracity, a logistics company providing warehousing, transportation, and distribution services.