Nulo Launches National Effort to Support Humane World’s More Than a Pet Campaign

Leading pet nutrition brand Nulo has announced the nationwide launch of Paws for a Cause, a new campaign supporting pets in need and encouraging pet adoption across the country. From April 15 to June 30, Nulo will donate one meal to Humane World for Animals for each bag of Nulo dry food purchased at more than 450 participating retailers. A full list of participating retailers is available here.

Paws for a Cause is part of Nulo’s partnership with Humane World’s More Than a Pet campaign to raise awareness for dog and cat adoption and provide nutritious pet meals to communities in need, helping families and their pets stay together, happy and healthy.

“Every pet deserves the opportunity to receive love and proper nourishment,” said Michael Landa, Nulo founder and CEO. “With Paws for a Cause, we’re making it easy for pet parents across the country to make an impact. Every purchase of Nulo dry food during this time helps us provide shelters and families with the premier nutrition pets need to live their fullest and healthiest lives.”

Team USA athletes and Nulo ambassadors Caeleb Dressel, Ryan Crouser, Gabby Thomas and Regan Smith will help promote the campaign regionally through digital and social content and in-store visibility, highlighting the relationships they share with their own pets and the positive impact they’ve seen Nulo make on the energy levels and overall well-being of their four-legged companions.

“My black lab, Koda, is one of my biggest supporters, and I want to repay her for all she’s done for me by giving her the right type of food she needs to live her best life,” Crouser said. “I’m excited to help spread the word about Paws for a Cause because I know how much love and companionship pets provide, and they deserve the world in return.”

Nulo, known for its high-quality, protein-rich pet food, has long been devoted to prioritizing premium nutrition in support of pet health and wellness. This initiative furthers Nulo’s mission to Fuel Incredible – whether in athletes or pets.