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Natural Pet Direct Launches New Partnership with VeRUS Pet Foods


Press release: Natural Pet Direct

New York-based pet product distributor Natural Pet Direct is proud to announce a new partnership with Hartford County, Maryland based VeRUS Pet Foods, Inc., makers of holistic dog food, cat food and supplements.

In this new partnership, Natural Pet Direct will proudly serve as VeRUS’ distribution partner and support the continued growth by serving pet specialty independent retailers in the greater New York state area.

“VeRUS Pet Foods is a perfect addition to the Natural Pet Direct family, based on their unwavering commitment to holistic, high quality pet foods and supplements,” states Robert Tucker, chief executive officer and founder of Natural Pet Direct.

Centered around research and education, Natural Pet Direct takes great measures to ensure all products offered to retailers are the highest quality solutions before bringing them to their independent pet retailer clients.

“As a Veteran-owned business and a company dedicated to high-quality, holistic pet nutrition, VeRUS Pet Foods is a great fit for Natural Pet Direct and the pet specialty independent retailers that it serves. Natural Pet Direct also has a shared dedication to our four founding principles: consistency, quality, commitment and transparency,” adds Candace Leitman, brand manager of VeRUS Pet Foods, Inc. “We know the future of this partnership and serving pet-parents is a bright one.” 

Natural Pet Direct believes that building close relationships with independent retailers, helping drive more business through an unwavering commitment to education, and providing exceptional customer service translates to a more positive experience and a greatly improved relationship between pet retailers and distributors.

Natural Pet Direct was founded to put the relationships back between pet stores, distributors and brands. Its goal is to provide white glove service that carries a variety of wholesome, nutritious and innovative products. Natural Pet Direct is different from other distributors in that it provides the following benefits: Consistency and transparency – list pricing (all stores will be provided the same price) and in how they are treated (it will never give larger stores preferential treatment, and treat every client with the same outstanding customer service); Easy Returns – Natural Pet Direct will work with you to help move your products or it will take them back with no restocking fees; Clear Communication – Natural Pet Direct will always let it customers know about specials, discounts, out of stock items and dates of availability for new or restocked items; Personalized Customer Service – In most instances, delivering your order by its reps provides the opportunity to make sure stock is displayed and/or rotated properly and product will move off the shelves; Education – By teaching the products, this allows the stores to become an expert with the products and will provide the store owners with knowledge on recommending the products and increasing sales; and Best In Show Products – All of its products are researched and selected because of their innovation and uniqueness in the pet industry. 

VeRUS Pet Foods has been family owned and operated by the original owner since 1993. Russell Armstrong founded, formulated and proudly owns VeRUS Pet Foods. VeRUS was formulated to meet the holistic values that he wholeheartedly believes in. Russell has chosen manufacturing plants that adhere to quality manufacturing principles, and use the highest-quality ingredients the market has to offer. These basic principles, along with an unwavering commitment to retailers, breeders, rescues and pet owners who want a high-quality holistic pet food for their pets has led to more than 25 years of consistent growth. Russell keeps his pet food consistent and believes in the age-old principle that “you get what you pay for.”

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