Love, Nala Announces Landmark Partnership with NAMI Mental Health Organization

Love, Nala, a premium cat food brand inspired by the world-famous feline Nala Cat, has announced its partnership with the National Alliance on Mental Illness (NAMI), the nation’s largest grassroots mental health organization.

This landmark collaboration marks a significant moment for the pet industry, as Love, Nala becomes the first pet food brand and Nala Cat becomes the first companion animal to formally partner with NAMI. The partnership aims to drive powerful impact by normalizing mental health conversations and promoting NAMI’s resources available to all.

“We at NAMI are proud to welcome Love, Nala as our first partner in the pet food industry,” said Jessica Edwards, NAMI chief development officer. “The power of the human-animal bond is well-documented in supporting mental well-being, and Nala Cat’s global platform provides a unique, friendly, and engaging voice to reach millions of people who need to know that hope starts with help. This partnership is an opportunity to break the stigma and spread our message of support and education.”

“Since adopting Nala, our mission has been to share the love and joy she brings, including her food with Unconditional Nutrition in every bowl. Shannon and I know first-hand the benefits of a loving community and professional mental health support. To be the first pet food company to stand alongside NAMI in this effort is an honor, and we hope this inspires our entire industry to join the mental health movement,” commented Pookie Methachittiphan, co-founder and CEO of Love, Nala.

Love, Nala has a history of leveraging its outsized promotional ability for social good, including its recent accomplishment of becoming Certified Plastic Neutral in partnership with rePurpose Global, and ongoing partnerships with leading animal welfare organizations like Best Friends Animal Society.

Love, Nala joins a powerful list of NAMI corporate sponsors including Google, Bank of America, Johnson & Johnson, Calm, lululemon, and more. Nala Cat joins NAMI’s devoted ambassador and supporter celebrity ranks which includes Jay Shetty, Sterling K. Brown, Jamie Gray Hyder and Alex Alpert.