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IPG Launches, Specializes in Pet-Product Licensing

Pet Age Staff//September 18, 2014//

IPG Launches, Specializes in Pet-Product Licensing

Pet Age Staff //September 18, 2014//

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Several pet industry leaders have launched International Pet Group (IPG), which specializes in licensing and promoting pet-centric product on behalf of larger commercial brands.

IGP will selectively partner with leading consumer licensee brands that have the most potential for business growth in the pet industry.

“Given our expertise in pet product creation and design, coupled with a deep knowledge of how to brand and market a pet product, we are very excited to be growing into the premiere international leader of licensed products in our industry,” said David Ezra, CEO of IPG.

Ezra previously launched the award-winning Sealy Dog Bed and dogPACER treadmills.