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GloFish Introduces New Betta Species to Family of Fluorescent Fish


February 3, 2020

Press release: GloFish

GloFish LLC is welcoming a new species to its ever-expanding family of fluorescent fish with GloFish Betta. The Electric Green GloFish Betta species is the first to debut within the betta category, introducing GloFish to a new audience, and will be available alongside a unique array of kits, species-specific food, water care and décor.

GloFish Bettas offer a unique addition to the world of betta fish. While nearly identical in behavior to traditional domesticated bettas, GloFish Bettas produce a fluorescent protein that allows them to fluoresce under blue LED lights. And under white LED lights, their color is just as striking.

The Electric Green GloFish Betta livestock portfolio is comprised of:

  • Premium Male Betta – Full-grown male betta with impressive fins
  • Standard Male Betta – Young male with potential for fins to mature throughout its lifespan
  • Female Betta – As colorful as GloFish male bettas, females are less aggressive than their male counterparts and can be kept with other female bettas, GloFish Tetras, Barbs, Danios and Sharks as well as other tropical fish.

“Over the last several years, we have seen the popularity of GloFish grow, and we are thrilled to add to our livestock portfolio and introduce GloFish Bettas to the market, bringing the brand to an entirely new audience,” said Eric Kenney, vice president, marketing and product development at Spectrum Brands Global Pet Care Division. “Aside from offering eye-catching color hues, with more to come down the road, GloFish Bettas are easy to care for and fascinating to watch, making them an exciting addition to our portfolio.”

In addition to the livestock offerings, the brand is also introducing an assortment of products to elevate the aquatic experience, including 1.5 and 3 gallon Betta Aquarium Kits, Betta Flakes, Betta Water Conditioner and Betta Water Balance – with additional launches, including plants and other aquarium décor, later this year.

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