Glenn Polyn//March 1, 2022//
Glenn Polyn //March 1, 2022//
Global Pet Expo, the pet industry’s premiere event, is back, live and in person. The show switched to a virtual event last year due to COVID, breaking a string of 63 consecutive live shows (since 1958). The 2020 show was also affected by COVID, as last-minute travel restrictions forced many Chinese exhibitors to cancel.
How important is a live event? According to John Gibbons, The Pet Business Professor, it is critical to the pet industry because of the public’s attitude toward pets and pet products. Pets became an integral part of our families in the 1990s as pet owners became pet parents. This relationship has grown even stronger in recent years as we now increasingly personify our pets. This is why a live show is important. Pet shows are primarily focused on pet products. Studies have shown that over 60 percent of consumers prefer to make initial buying decisions on pet products in person. This makes pet products second only to fresh groceries in this consumer behavior. This preference applies to all pet products buyers, not just consumers. The retailers and distributors attending Global Pet Expo and SuperZoo want to see and touch a new product before they buy. Obviously, live shows are not just important, they are critical to the continued growth and strength of the pet industry.
There will be changes this year as the APPA and PIDA are doing everything possible to ensure the safety and comfort of all attendees. If you are not at serious risk, then it is an event not to be missed. Gibbons takes the following look at what awaits attendees of Global Pet Expo 2022.
The show is smaller this year, both in square footage (-20 percent) and number of exhibitors (-30 percent) but there is still a bounty available, more than enough to satisfy the needs and wants of every buyer that attends. Here are some relevant facts.
Will you see any new exhibitors or is it the usual group? There have been four live pet trade shows from 2019>21 – two Global Pet Expo events and two SuperZoo events. Of the current exhibitors at Global Pet Expo 2022:
The percentage of exhibitors new to Global Pet Expo this year is about the same as 2020’s 29 percent. There is plenty of “New” to see.
Specially designated “Floor Sections” at Global Pet Expo account for 41 percent of booths, about the same as 2020 (40 percent). Due to the big drop in booth count, the best way to compare Global Pet Expo 2022 to previous years is by share of booths.
There are large numbers of exhibitors in the “regular” floor space who would qualify for inclusion in these sections. You need to “work” the whole show to ensure that you get a full view of the product categories of interest to you. Gibbons has created a Global Pet Expo Exhibitor Visit Planner that allows attendees to plan their floor time by targeting the exhibitors with products of interest. The Global Pet Expo 2022 SuperSearch will be regularly updated now through the show with last minute changes. Now, let’s take a look at the results from this year’s research on exhibitors’ product offerings.
First, we’ll compare Exhibitor Types – By function: By Animal type (Numbers are based assigned booths as of February 20, 2022)
Dogs and Cats had a slight flip in share, but the other 10 categories basically maintained existing gain/loss trends.
Dogs and Cats are the undisputed royalty of pet. Gibbons has divided the products designed for them into 33 subcategories. Let’s see how this year’s GPE Top Ten (by booth count) are doing.
The top four are the same as 2020 and the top two had the biggest gains in share. There was a shuffling in the rankings from five to 10; three moved up in rank and three fell. Grooming Tools returned to the Top 10 as Crates/Carriers fell to No. 12.
Pet parents’ concern for the overall health and wellness of their “pet children” remains the biggest trend.
The last chart details the specifics for all 33 of the Dog/Cat product categories. Of note: All the data inputs for this report and the SuperSearch tool come from a review of the Global Pet Expo online exhibitor product listings and visits to over 700 websites. Which categories are of interest to your business?
Global pet Expo 2022 is the place to literally see pet industry ideas come to life! There are products, services and education to fulfill every need and want. There is also an abundance of “new” – both in products and the 120 exhibitors who are new to pet industry shows. However, to reap the benefits, you need a plan. Exhibitors must showcase the “right” items. Attendees need to strategically analyze their data, determine what they need to improve their business and develop a plan to find the products to fulfill their needs. Then execute the plan. If they do nothing else at GPE, attendees will have two minutes and three seconds to spend at each booth. With bigger booths and mergers/consolidations, you definitely need a plan.