Fruitables to Unveil Rebrand, Launch New Chicken & Cranberry Flavor at SUPERZOO

Fruitables, a leader in innovative better-for-pet treats, has announced a dynamic rebrand and the introduction of a new, tail-wagging flavor: Chicken & Cranberry Baked Biscuits for dogs. This launch represents a significant evolution in the brand’s mission to provide nutritious, guilt-free treats for pets.

As the pet treat market continues to expand, biscuits remain the most popular choice among pet owners. With more owners seeking healthier options for their furry companions, Fruitables is stepping up to meet this demand with a fresh, thoughtful approach.

Fruitables dog treats are crafted to be both delicious and nutritious, with each biscuit containing under 10 calories. The brand’s new Chicken & Cranberry flavor is made with high-quality, nutrient-dense ingredients including pumpkin and cranberries. These treats are baked in the U.S.A. and are free from artificial colors, preservatives, and flavors, aligning with our commitment to pet health and well-being.

The new packaging design, developed in collaboration with the clarkmcdowall agency, features a vibrant, eye-catching look that enhances shelf impact and brand recall.

“This redesign emphasizes our core values and showcases our unique, delicious ingredients in a way that is sure to stand out,” noted Amanda Terbrock, senior director of marketing.

“The challenge for the rebrand was two-fold: create a distinct and emotive 360 visual identity that celebrates delicious wholesome ingredients and expresses a sense of joyful fun. The hand-drawn, playful typographic logo and flood of purple commands the shelf and demands a pet parent’s attention, while the pet character and dynamic ingredients dial up the treat codes and cues,” added Paul McDowall, partner.

Fruitables will debut the rebrand and new recipes at SUPERZOO from August 14 to 16 in Las Vegas, Nevada with an estimated in market date of January, 2025. The rebrand will also extend to other lines within the Fruitables lineup, which includes Biggies, Skinny Minis and Crunchy Cat treats.

Created by John Bauer, DVM, Fruitables began with a revolutionary idea of using pumpkin to enhance pet health. Proven to promote satiety, calorie control and taste, this approach has driven its success. Acquired by Compana Pet Brands in 2018, Fruitables continues to lead in innovation and quality in the pet treat industry.