Elanco Launches Pet Protect Veterinarian-Formulated Supplements

Elanco Animal Health Incorporated has launched Pet Protect, a line of veterinarian-formulated supplements for dogs and cats. With the pet supplement market experiencing rapid growth and increasing relevance, Pet Protect emerges as a modernized, science-backed supplement line specifically designed to cater to the diverse health needs of pets.

As pet owners increasingly recognize the importance of their pets’ health and well-being, their expectations for comprehensive pet care have risen significantly, resulting in a heightened awareness to take proactive measures to ensure not only their health but their pet’s health too. The U.S. pet supplement market reached a size of $2.7 billion in 2023, achieving a Compound Annual Growth Rate (CAGR) of 20 percent over the past five years.¹ The explosive growth in the pet supplements market has remained constant as customers see value in supplements – with over half of pet supplement purchasers reporting about the same spend in 2023 despite inflation price pressures.²

In response to this growing demand and the shifting focus of pet parents toward proactive wellness, Elanco has introduced Pet Protect to provide comprehensive support for pets’ everyday health.

“As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco,” said Bobby Modi, executive vice president, U.S. pet health and global digital transformation. “This underscores our dedication to enhancing the health and well-being of pets while driving growth and expanding our footprint in this dynamic market.”

Pet Protect stands out in the supplement market thanks to several distinct qualities:

• Veterinarian-Formulated: Developed with over 25 years of veterinary experience.
• Backed by Science: Uses safe, proven and studied ingredients.
• Trusted Branding: From the makers of Advantage. A trusted leader in pet health for 25 years.
• Commitment to Quality: Earning the NASC quality seal.

“At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care,” said Dr. David Gosche, veterinarian and executive director, consulting vet team at Elanco. “Pet Protect is designed to support the health of pets with scientifically formulated veterinarian-approved ingredients.”

Pet Protect offers a full line of supplements, each with a unique function to improve the quality of life for pets. From promoting healthy skin, helping to support situational stress, supporting joint health and immune function, Pet Protect offers comprehensive solutions that meet the diverse needs of pets. The product line includes but is not limited to:

• Pet Protect Hip & Joint: Our Synovi G3 formula for dogs offers a proactive way to support healthy hip and joint function in active dogs.
• Pet Protect Multivitamin: Our DVM Daily Soft Chews formula for dogs supports everyday health and wellness, immune and bone strength, energy and healthy digestion.
• Pet Protect Digestive Health for Dogs: Our Lactoquil formula supports everyday GI health and microbial balance for dogs and helps in times of normal digestive upset.
• Pet Protect Calming Fast Acting: Our proprietary Tranquilify blend works in as little as 30 minutes and lasts up to four hours and helps support situational stress, positive behavior in times of stress and curbs destructive behavior in dogs.
• Pet Protect Skin Health: The only over-the-counter dog supplement that uses phytoceramide which helps regulate hydration, supports a healthy skin barrier and supports a normal inflammatory response in dogs.

¹ Packaged Facts Pet Supplements in the US, 10^th Edition, September 2024
² Packaged Facts Pet Supplements in the US, 9^th Edition, March 2023