Press release: Dogtopia
Dogtopia, one of the nation’s largest and fastest-growing pet franchises, has announced the unveiling of its first Dogtopia @ Work campus. The dog day care and spa-only location is exclusive to the employees at Wolverine Worldwide in Rockford, Michigan, and will bring the company-subsidized dog day care to its 750 employees.
This corporate extension advances Dogtopia’s position as the industry’s leader. With more than 100 locations across North America, the brand is the fastest-growing provider of specialty dog day care, and entering corporate campuses is a new initiative that will expand the brand’s footprint and reach more pet parents. The new Wolverine Worldwide dog day care center is operated by franchisee Tim Parker, who also owns Dogtopia of Grand Rapids.
“Wolverine Worldwide’s employees asked, and the leadership team listened. Dog day care was the top benefit request among its 750 workers. We’re thrilled to directly meet that need conveniently on site,” said Neil Gill, president and CEO of Dogtopia. “The corporate campus model makes perfect sense as companies seek to be pet friendly without having to manage which dogs are current on vaccinations, remaining respectful to those with allergies and removing the risk associated with dogs of different sizes and temperaments in common areas together. This is a win-win as it provides these employees safe socialization, exercise and education for their dogs while providing Dogtopia a brand-new channel for us to share our quality day care service.”
“It’s important for us to continue to invest in our workplace environment in a way that aligns with our values as an employer of choice, and enriches the daily experience and quality of life of our workforce,” said Blake W. Kreuger, Wolverine Worldwide chairman, CEO and president. “We’re extremely excited to have Dogtopia’s presence and friendly staff at our global headquarters to provide pristine care for our employees’ pets while they help drive our business forward.”
The Dogtopia family is composed of both single-unit and multi-unit operators, including husband-and-wife teams, father-and-daughter/son duos, siblings and other business owners. Whether it’s to own one or several locations, Dogtopia’s successful business model provides recurring revenue channels for daycare, boarding and spa services, wrapped around a flexible and fun lifestyle. While the U.S. pet industry expenditures top $70 billion, the demand for professional pet care services continues to increase with 250 additional Dogtopia locations in the pipeline.