Press release: NBCUniversal Local
Clear The Shelters, NBCUniversal Local’s annual nationwide pet adoption and donation campaign, will return for the eighth consecutive year August 1 to 31. As part of the monthlong initiative, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise funds to support animal welfare.
Since its 2015 inception, Clear The Shelters has helped more than 700,000 pets find new homes. Last year’s campaign resulted in more than 140,000 adoptions and raised more than $500,000.
“We are pleased to present our eighth annual Clear The Shelters campaign to help shelters and rescues across the nation with their critical work of finding loving homes for the animals under their care, and inviting communities to donate funds to support their work,” said Valari Staab, chairman of NBCUniversal Local. “Clear The Shelters is a community-driven effort that counts on the support of so many, including our employees, shelter partners, our affiliate stations and our national sponsors, and thanks to them the campaign has become an important event.”
The 2022 Clear The Shelters will again feature online donations through partners Greater Good Charities, a global nonprofit, and The Animal Rescue Site, which will host the fundraising and cover all transaction fees so that 100 percent of donations go directly to shelters and rescues in need. Online donations can be made to participating shelters or rescues during the campaign at ClearTheSheltersFund.org,
Virtual pet adoptions are also returning for the fourth consecutive campaign through partner WeRescue. The WeRescue app enables users to browse for adoptable pets in their area by breed, gender, size and other factors using their smartphone. Users can also submit their adoption applications and ask questions directly to shelters through the app.
Hill’s Pet Nutrition, a global leader in science-based pet nutrition, is returning as a national sponsor for a fifth year in a row. Joining the campaign this year as a national sponsor is global animal health company Zoetis, the maker of both Simparica Trio and Apoquel. The Dodo, the leading animal and pet brand, will serve as an exclusive media partner for the sixth campaign.
Details on other 2022 Clear The Shelters campaign highlights and initiatives, including television specials on participating NBC and Telemundo stations, will be announced at a later time. Fundraising totals and the number of pets adoptions will be announced after the conclusion of the campaign.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.t