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A Feline Focus: These are the Cat Health Trends You Can’t Afford to Ignore
It's fair to say that dogs take the spotlight in the pet retail space, given their popularity and the wide range of products and services tailored to them. However, retailers shouldn’t underestimate the importance of cats in the pet industry and the dedication of cat lovers to their feline friends. Catering to cat owners' desire[...]
The Right Onboarding Checklist Can Lower Your Employee Turnover Rate
Global Pet Expo is right around the corner, and this year I’ll be present two education sessions in Orlando on March 20. One of my programs will be on the topic of employee onboarding, so I thought I’d give you a sneak peek into that program. In today's fast-paced world, the success of any business relies on its ability to onb[...]
Dental Demands: Pet Retailers Play Profound Role in Promoting Oral Health Care Products
Today’s pet parents are more invested than ever in the well-being of their furry companions. However, as someone who works closely with veterinarians, pet parents are not as “tied in” to the importance of pet dental health as they are to nutrition and other pet-related things. According to the American Veterinary Medical Associ[...]
Starting a Pet Business? Industry Experts Say to Stick to What You Do Well
Starting a new business can be both exciting and challenging. You have a great idea, a passion for your product or service, and a vision for your future. However, you also face many uncertainties, risks and obstacles along the way. Like I always say, you don’t know what you don’t know. Sometimes that’s a blessing, but someti[...]
The Holiday Season is a Great Time to Attract New Pet Customers
The holidays are here, and it's probably one of your busiest times of the year, both for your business and personally, and it can be tempting to coast to the end of the year. However, the holiday season is a fantastic opportunity to showcase your products and services, attract new customers, and keep them loyal without creating too m[...]
Is There Value in Providing Customers With Pet Product Samples?
If you are a business owner, you might have wondered whether offering free samples of your product to potential customers is a good idea. After all, giving away something for nothing can seem counterintuitive and can sometimes be costly, right? However, there are many benefits of providing samples that can outweigh the drawbacks and [...]
Gotcha Day 101: The Value of Supporting New Pet Parents
Getting a new pet is an exciting time in your customer’s lives, but it can also be overwhelming when the time comes to shop for the pet’s needs. New pet owners may feel intimidated by the variety of products and services available for their furry, feathered or scaly friends. How can you help them navigate the many products availa[...]
Keep Moving Forward by Adding New Services to Your Current Offerings
No matter what business you’re in, adding new services to keep your customers happy can be a great strategy for growth and strengthening your brand. However, many business owners hesitate to add more to their offerings because of the increased responsibility, cost and people power needed to make it happen. That said, if you want to[...]
Pet Parent Satisfaction: How to Conduct a Customer Survey That Gets Results
When it comes to customer feedback, we generally only hear it when we get that rare compliment or the not-so-rare customer complaint. Unfortunately, basing your beliefs about the success of your business on those occasional comments doesn’t give you a clear or complete picture of how your customers feel about you, your employees, y[...]
Making Decisions: What Pet Brands Should You Carry in Your Store?
As a pet retailer, selecting the right brands to carry in your store is crucial to the success of your business. With so many options available, it can be overwhelming for even seasoned retailers. However, with the right strategy, you can make the right decisions that will benefit both your customers and your bottom line. There ar[...]
Know These Business Benefits to Creating Customer Avatars
Who is your ideal customer? This is a question every business owner needs to ask themselves, but too often they don’t bother -- or worse -- they answer with, “everyone.” The problem with this is your customer can’t be everyone, nor can you focus your marketing and advertising efforts on everyone. It just won’t work. This is[...]
Global Pet Expo: A World of Its Own
It gets bigger every time—and it’s a big deal for all entities involved. When Global Pet Expo rolls into Orlando, Florida, for three days each year, the Orlando County Convention Center teems with buyers, manufacturers and exhibiting companies from around the world as they participate in “the pet industry’s largest annual [...]
